Aquatein is a revolutionary protein water designed for health-conscious consumers in India. While the brand had strong traction domestically, awareness and adoption in the UAE were low.
We partnered with Aquatein to introduce the brand to a new audience, build recognition, and drive engagement.
Entering a new market meant Aquatein had to speak the audience’s language. So we began by defining a clear personality for the brand—bold, energetic and rooted in the idea of becoming a better version of yourself.
This persona guided the visual identity, tone and the larger narrative.
The question wasn’t “Who drinks protein water?” The real question was “Why should you?”We shaped the communication around this insight.
The messaging blended aspiration with factual clarity, showing how Aquatein supports an active, everyday lifestyle without feeling technical or intimidating.
Energy became the core theme. It influenced the colour palette, the visual rhythm, the layout style and the overall mood of the brand.
The consumer we were speaking to was someone who wanted to do better and feel better. This clarity shaped the social media approach, content style and campaign visuals—clean, charged and instantly recognisable.
The launch was executed through integrated assets. All the videos, digital campaigns and communication materials carried the same confident tone.
The consistency helped Aquatein gain attention, build trust and establish a strong early presence in the UAE market.
