a trusted brand and an innovator
in sanitation protection for women

STAYFREE is a feminine hygiene brand that stands for comfort, confidence, and freedom during menstruation. This branding project reimagines STAYFREE as a modern, empathetic & empowering brand that speaks openly about periods while supporting women through every moment of their day.

Periods shouldn’t pause life. With comfort that stays invisible and protection that lasts, STAYFREE lets women stay confident & stay free.