DOW being a supplier of Adhesive & Sealant, was more of a service-based company and doing justice to the services in an exhibition event was a tricky part.
In order to do so, we focused on designing a minimal exhibition set-up without dominating it with the brand colour. We balanced the strong brand colour ‘red’ with ‘white’, complemented it with intelligent copy and created a minimal set-up that was welcoming and engaging.
The minimal yet engaging design language of the set-up was looked upon by other exhibitors and stood up among the clutter at the event.
